E! News: What was the importance of the blue ensemble? Why was that color chosen for today’s event?
Alexandra O’Neill: We chose blue because it is a very calming color that signifies trust, confidence and stability.
E! News: What does it mean to you to have her wear your brand?
AON: It’s an honor she chose a female-founded American brand that makes everything in the heart of New York City’s Garment District. This will definitely be the highlight of my career.
E! News: Why do you think it’s important for the first lady to highlight young, up-and-coming designers?
AON: I think that she recognizes the impact she can have on a brand’s career. She is giving an emerging designer a chance to be showcased on a global level, which is unlike anything else. It also sets an important precedent to support American-founded, small emerging businesses.
E! News: How involved was the first lady when designing this look for her?
AON: It was a collaborative process with a nice dialogue. [She and her team] were so wonderful to work with. I know that they were considering multiple designers for today, so it is an incredible honor that she walked out wearing Markarian.